We RESEARCH customers and analyse markets.
We DEVELOP B2B positioning.
We BUILD brands.
We EXECUTE B2B marketing.
We SUPPORT sales teams.
LIKE AN AGENCY
BUT B2B FLAVOURED!
We're a team of B2B specialists who get hot and sweaty about the type of challenges and industries that other folks don't fully understand, or don't want to.
B2B
Strategy
Define your space,
know how to own it.- Customer research
- Value proposition design
- Customer journey
- Positioning and messaging
B2B
MARKETING
Accelerate
growth.- Strategic marketing planning
- Brand & product positioning
- Content and communications
- Marketing department as a service
Creative,
Brand & Design
Commercial creative
in your corner.- Brand development
- Collateral and assets
- Campaign creative
- Video production
B2B Digital
Marketing
Turn pixels
into pipeline.- Digital strategy
- Website design & development
- B2B digital campaigns
- Social media marketing
B2B Lead
Generation
Find your audience.
Fill the funnel.- Lead generation campaigns
- Content marketing
- Funnel optimisation
- Data and insights
Sales
Enablement
More trust.
More conversions.- Sales toolkits
- Capability documents
- Pitches, presentations & proposals
- Sales & marketing systems
CLIENT STORIES
Empowered For Success
Kilwell Fibrelab
"BlueOcean has given us the clarity and confidence to move forward and tap into new markets" Read Case Study
Orb Medical
"We now have real focus on value-creating activities that matter. It has really been about BlueOcean expertise." Read Case Study
BeeNZ Honey
"BlueOcean has helped us to affirm and communicate our values and our reason why we do what we do." Read Case Study
Aluro Healthcare
"BlueOcean customer-centricity has been invaluable, resulting in the best outcome for Aluro Healthcare." Read Case Study
The Dentists
"I don’t see BlueOcean as just a consulting or marketing firm, they part of our business into the future." Read Case Study
Daisy Lab
"It's worth noting that we've been compared to global start-ups, yet our brand has always stood out." Read Case Study
Sapphire
"BlueOcean took the time to truly help us grow—both in sales and in how our customers perceive us." Read Case Study
About Us
People, our greatest asset
Through knowledge and experience, we give NZ businesses a competitive edge. When you partner with BlueOcean, you get a seasoned team of strategists, designers, marketers, and developers to enrich your in-house capabilities.
Roland Leemans
CEO, Partner, Advisor, Director
Henrik Arlund
CEO, Partner, Advisor, Director
Jo Taute
Account Manager
Lee Hunter
Sales Strategist
Dale Koerner
Marketing Strategist
Freyja Spaven
Senior Marketer
Carmen Hogan
Senior Digital Marketer
Shane Jaxson
Senior Digital Marketer
Shannon Bayliss
Senior Creative Manager
Louis Bolton
Video Producer
Ethan Dryden
Marketer
Daniel Lee
Front-end Web Developer
John Hayler
Graphic Designer
Jay Kudecha
Senior Software ArchitectTEAM AWARDS
TVNZ NZ Marketing Excellence Awards
Excellence in B2B Marketing Strategy, finalist 2023
Interactive Media Awards
Best in Class for UX Design and Implementation, 4 times winner
Best in Class for UX Design and Implementation, 18 times finalist
STRATEGIC PARTNERSHIPS
Tāmaki Auckland Unlimited
Approved Supplier
Regional Partner Network
Approved Partner
Marketing Association
B2B Committee Member
Hubspot Solutions Partner
Solutions Partner
When you should talk with us
NOW'S GOODWhen you need fresh eyes
If the year ahead just promises more of the same, and you’re not sure what to do next: A pair of fresh eyes can help.
When you need to build trust
If the sales pipe is leaking faster than you can fill it: Building trust with prospects might be the answer.
When you need to accelerate growth
If an opportunity is yours for the taking, but you need extra bandwidth: Get a team ready to kick into action.
When you need creativity in your corner
If you need creative skills and execution to bring your brand or campaign to life: Put creativity in your corner.
When you need More Leads & Conversion
If you need to fill the sales pipe: Leverage our expertise in B2B lead campaigns.
When you need Digital to stand out
If you need a sales person 24/7: Get an exceptional B2B digital experience.