We do B2B Customer Strategy

Understand Value. 

Build Trust.

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B2B CUSTOMER

STRATEGY

Unlock your business potential with our B2B strategy service. We specialise in forging strong customer connections and elevating your market value. Our approach intertwines in-depth research with innovative value propositions, ensuring you stand out in today's competitive landscape.

Customer Research Uncover the insights that influence.

Our tailored research uncovers market trends and customer preferences, forming the backbone of your strategic decisions.

Value Proposition Design Define or refine how you create value.

We highlight what sets you apart, making your offerings irresistible to clients.

Customer Journey Navigate your customer's journey with precision.

Our detailed mapping identifies key touchpoints, enhancing engagement and satisfaction at every stage.

Positioning and Messaging Convince customers.

We define a clear, compelling positioning and craft messages that resonate, elevating your brand's presence in the market.

SHOWCASE

PROJECT

A B2B marketing project crafted for one of our clients. Our portfolio is a reflection of our commitment to excellence, showcasing our ability to transform ideas into impactful experiences.

OUR PROVEN

APPROACH

DIAGNOSE

In this initial phase, we delve deep into understanding your unique business challenges. By understanding your market position and internal dynamics, we identify the key areas in the project that need attention, setting the stage for a targeted and effective solution.

UNDERSTAND THE CUSTOMER

The second step focuses on gaining insights into your customer’s mindset and their journey. By understanding at what stage of their purchase process they are, from awareness to decision-making, we ensure our solutions are aligned with their needs and behaviours for maximum impact.

IDEATE AND PROTOTYPE

Here, creativity meets strategy. We brainstorm innovative solutions, then design and validate prototypes. This iterative process ensures that the final solution is not only creative but also practical and aligned with your business objectives.

IMPLEMENT

In the final step, we bring the plan to life. Our team meticulously implements the solution, integrating it seamlessly into the customer journey. You can also engage us to monitor performance, making adjustments as needed, and ensure it delivers the best performance.

CLIENT STORIES

Empowered For Success

Amanda Wells, Kilwell

Kilwell Fibrelab

"BlueOcean has given us the clarity and confidence to move forward and tap into new markets" Read Case Study
Ben Willis, Orb Medical

Orb Medical

"We now have real focus on value-creating activities that matter. It has really been about BlueOcean expertise." Read Case Study
Julie Hayes, BeeNZ

BeeNZ Honey

"BlueOcean has helped us to affirm and communicate our values and our reason why we do what we do." Read Case Study
Mark O’Brien, Aluro Healthcare

Aluro Healthcare

"BlueOcean customer-centricity has been invaluable, resulting in the best outcome for Aluro Healthcare." Read Case Study
Dr Adam Durning, The Dentists

The Dentists

"I don’t see BlueOcean as just a consulting or marketing firm, they part of our business into the future." Read Case Study
Daisy Lab

Daisy Lab

"It's worth noting that we've been compared to global start-ups, yet our brand has always stood out." Read Case Study
Sapphire Water Filtration

Sapphire

"BlueOcean took the time to truly help us grow—both in sales and in how our customers perceive us." Read Case Study

When you should talk with us

NOW'S GOOD

When you need fresh eyes

If the year ahead just promises more of the same, and you’re not sure what to do next: A pair of fresh eyes can help.

When you need to build trust

If the sales pipe is leaking faster than you can fill it: Building trust with prospects might be the answer.

When you need to accelerate growth

If an opportunity is yours for the taking, but you need extra bandwidth: Get a team ready to kick into action.

When you need creativity in your corner

If you need creative skills and execution to bring your brand or campaign to life: Put creativity in your corner.

When you need More Leads & Conversion

If you need to fill the sales pipe: Leverage our expertise in B2B lead campaigns.

When you need Digital to stand out

If you need a sales person 24/7: Get an exceptional B2B digital experience.